While you have to be careful averaging customer lifetime values (CLTV), they can be very useful when you keep them associated with the individual customer. Knowing how much each customer has spent is a great way of segmenting. Customers who spend a lot will tend to share behavior, while same...
Our solar system has blessed us with an extra Saturday this month. You could use it for a "sale that happens only once every four years". Or take a day off and recover from the month (or new year). Whether you take the more work or more play option, make...
A JSON-LD for SEO customer was asking recently about Open Graph tags and Rich Results: Our tech audit is now showing that our Open Graph tags are incomplete for some pages and products. Does this have anything to do with Rich Results? Open Graph tags are different than Rich Results....
After you've collected last years metrics, take a quick at them and write down what they're telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you've been using? Where the most successful campaign results...
Calls to action (CTAs) are important but they don't need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer...
With the winter holidays over, now's the time to start nurturing your new customers. They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service. Keep it up during the post-holiday slump and...
Today's Shopify tip might sound super basic but in the past few weeks, I've seen several stores missing even something this basic. Every webpage should have one and only one HTML <title> tag. That tag heavily influences Google's ranking and can be used by them directly in the search results....
I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This...
A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER's TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon...
46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That's the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.