Shopify articles - Page 91

A simple call to action might be all you need

Calls to action (CTAs) are important but they don't need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer...

It's time to shift into brand building

With the winter holidays over, now's the time to start nurturing your new customers. They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service. Keep it up during the post-holiday slump and...

Paid ads and Product Rich Results

A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER's TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon...

This Black Friday trend is crystal clear for Shopify stores

46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That's the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave...

Should you use WordPress or Shopify for your store's blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has...

Remember your business customers before the new year

As I wrote in yesterday's Shopify Dispatch, the last week of the year has always been framed as Business-mas for me. It's the last week businesses can make purchases to offset taxes for the calendar year. It's also the time when they know how well the year went so they...

Sweep up your sawdust

One thing I find myself thinking about regularly is sawdust. Yes, sawdust. Not in the "stuff that collects when you cut a piece of wood" sense. Sawdust in the sense that Jason Fried wrote about over a decade ago. That's where your business is creating by-products or waste through its...

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