Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 44

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #25 - March 16th, 2016

Introducing Shopify for WordPress Following up on last week's news about a Shopify specific WordPress theme, is the release of two more WordPress themes and an official WordPress plugin from Shopify. This is going to make it even easier to integrate Shopify into non-traditional ecommerce stores. How to Run a...

Shopify Dispatch Issue #24 - March 9th, 2016

Ecommerce content marketing Content marketing can be an investment that slowly builds up your store's revenue over time. This guide outlines many of the ways to use content marketing with your ecommerce store. How to Integrate Shopify into WordPress with Zillacommerce If the focus of your website is its content...

Shopify Dispatch Issue #23 - March 2nd, 2016

Private Apps: Your Ticket to Moving Your Shopify Store from 'Good Enough' to Outstanding Sometimes a store settles for a "good enough" solution to a problem which causes more trouble than it's worth. There is another way. Shopify private apps can be used to create a custom, perfect-fit solution for...

Shopify Dispatch Issue #22 - February 24th, 2016

The Different Types of Shopify Apps Not only is Shopify's App Store growing rapidly, but there are two entire segments of Shopify apps that aren't even listed there. Learn about the three types of Shopify apps. Shopify 2015 Year in Review It's been a busy year for Shopify. Some interesting...

Shopify Dispatch Issue #21 - February 17th, 2016

Order Communication and Collaboration in Shopify Shopify added the ability for your team to post comments to your orders. This will make it easier to talk about an order in one place and stop sending those dozens of emails. 2016 Ecommerce Marketing Checklist Marketing can feel difficult if you don't...

Shopify Dispatch Issue #20 - February 10th, 2016

How to Set Retail Discounts, for Ecommerce Too often I see discounts created without any thought behind them. A merchant will decide that today 15% sounds good and next time they'll make it 20%. Armando Roggio shows how to plan out your discounts so it matches your business reason for...

Shopify Dispatch Issue #19 - February 3rd, 2016

All Shopify Stores Now Use SSL Encryption Everywhere Trust is the #1 factor when a customer is deciding about buying from you, versus a competitor. Even if you have an amazing price, if they don't trust your store, you won't get the sale. Security and SSL is one aspect of...

Shopify Dispatch Issue #18 - January 27th, 2016

Calculating your customer purchase latency Knowing your reorder metrics are important. How much they spend is commonly used. One oft-overlooked metric is the Customer Purchase Latency, the how long it takes a customer to reorder. By building campaigns around this metric you can speed up reorders. How To Turn Your...

Shopify Dispatch Issue #17 - January 20th, 2016

Getting repeat sales using purchase latency Knowing your customer purchase latency can help you build a strategy to get more repeat sales from customers. Though it can be difficult to track and manage, the payoff may be worth it. Small Retailers Better Able to Adopt Unified Commerce One area outside...

Shopify Dispatch Issue #16 - January 13th, 2016

Pricing out a Private Shopify App Creating a private Shopify app can be a valuable project for many merchants. Having the flexibility to customize and control how your store functions can give you automation potential that topples public App Store apps. But make sure to budget enough to keep the...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.