I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #31 - Email marketing, CLTV
How to Grow an Ecommerce Business with Email Marketing Shopify has written a new free guide, "How to Grow an Ecommerce Business with Email Marketing". Email marketing is one thing that every business can do better with, and see a significant impact on revenue. 10x Your Revenue: Increasing Customer Lifetime...
Shopify Dispatch Issue #30 - Automation, Data intelligence
6 Principles for Small Business Automation A little bit of code can go a long way when it comes to automation but only if you understand what you're trying to accomplish. Armando Roggio writes about principles to remember when you're considering automation. Breaking into Data Intelligence: Making Sense of Your...
Shopify Dispatch Issue #29 - Facebook Messenger, Advanced content marketing
Shopify Introduces a Better Way to Communicate With Your Customers Using Facebook Messenger Shopify has just released a new channel which allows your customers to get Shopify notifications through Facebook Messenger. While I don't see this replacing email, it will be valuable to have another method of reaching customers and...
Shopify Dispatch Issue #28 - April 6th, 2016
How to Use Niche Marketing to Grow Your Business When you focus and cater to a specific niche of customers, you'll make a much larger impact than a more generic message. Marketing Your Shopify App: The App Listing Page For Shopify app developers with public apps in the App Store,...
Shopify Dispatch Issue #27 - March 30th, 2016
Shopify UNITE recaps With UNITE happening last week, there have been a lot of official resources coming out from Shopify. Here's what happened since last week: Unite 2016 Recap: Enabling Commerce Everywhere (shopifypartnerblog.myshopify.com) Here's Everything We Announced at Unite, and What It Means for You As (shopify.com) Introducing Shopify Scripts:...
Shopify Dispatch Issue #26 - March 23rd, 2016
Shopify Helps You Sell Where Your Customers Are Announced yesterday at Shopify Unite is the new Sales Channel SDK. This development kit allows app developers to integrate Shopify purchases into other channels, similar to Shopify's own integrations with Facebook, Pinterest, and Twitter. Build an Ecommerce Store On Any Website or...
Shopify Dispatch Issue #25 - March 16th, 2016
Introducing Shopify for WordPress Following up on last week's news about a Shopify specific WordPress theme, is the release of two more WordPress themes and an official WordPress plugin from Shopify. This is going to make it even easier to integrate Shopify into non-traditional ecommerce stores. How to Run a...
Shopify Dispatch Issue #24 - March 9th, 2016
Ecommerce content marketing Content marketing can be an investment that slowly builds up your store's revenue over time. This guide outlines many of the ways to use content marketing with your ecommerce store. How to Integrate Shopify into WordPress with Zillacommerce If the focus of your website is its content...
Shopify Dispatch Issue #23 - March 2nd, 2016
Private Apps: Your Ticket to Moving Your Shopify Store from 'Good Enough' to Outstanding Sometimes a store settles for a "good enough" solution to a problem which causes more trouble than it's worth. There is another way. Shopify private apps can be used to create a custom, perfect-fit solution for...
Shopify Dispatch Issue #22 - February 24th, 2016
The Different Types of Shopify Apps Not only is Shopify's App Store growing rapidly, but there are two entire segments of Shopify apps that aren't even listed there. Learn about the three types of Shopify apps. Shopify 2015 Year in Review It's been a busy year for Shopify. Some interesting...