I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #41 - A/B tests, Contacting past customers
A Short Tutorial for Running A/B Tests in Shopify with Optimizely A/B tests can be a great way to optimize parts of your store for conversions and purchases once you have enough traffic. This tutorial on setting up Optimizely to A/B test a Shopify site is a good introduction to...
Shopify Dispatch Issue #40 - Ecommerce stats, Planning private app
50 E-Commerce Stats You Need to Know While it's important not to stress over too many metrics, reviewing larger trends in how things are doing can be useful to adjust your own strategies. Richard shares a collection of recent ecommerce stats around common areas. Planning for a Private Shopify App:...
Shopify Dispatch Issue #39 - CLTV, Build a Shopify App in a week
How to Calculate Customer Lifetime Value Kevin has a great article on segmenting your Shopify customers using an RFM analysis and then finding their customer lifetime values. Super secret (but not really a secret): this week I'm planning to submit a Shopify app to the App Store that does this...
Shopify Dispatch Issue #38 - Build Shopify App webinar, Drive repeat business
How to Build Your First Shopify App (Webinar) Over the past couple of months I've built three public apps and gotten two into the Shopify App Store (the 3rd is on it's way this week). If you've been wanting to learn how to build your own apps, Shopify is hosting...
Shopify Dispatch Issue #37 - Shopify Retail blog, Starting customer retention process
Introducing the Shopify Retail Blog This week Shopify announced a new blog dedicated to retail stores. I'll be including articles from it in future editions. Starting your customer retention process In order for any process to work correctly it needs some kind of trigger or point that says "time to...
Shopify Dispatch Issue #36 - Repeat customers, Designing a loyalty program
How much additional revenue do repeat ecommerce customers contribute? 10%? 20% 40%? Everyone likes more repeat customers. In this article you can see how much revenue your repeat customers actually contribute. Design a loyalty program that will keep them coming back Loyalty programs are one tactic to increase your repeat...
Shopify Dispatch Issue #35 - Lifecycle emails, Customer retention
Lifecycle emails for Shopify stores Lifecycle emails are a powerful technique to map your customer relationship over time using email campaigns. This article from ShopStorm describes 5 different types of lifecycle emails a Shopify store can use as well as some apps to create them. Simple Shopify customer retention using...
Shopify Dispatch Issue #34 - Shopify Scripts, Customer loyalty
Getting Started with Shopify Scripts Even since Shopify Scripts were announced, I've been wanting to learn more about them. Gavin Ballard has a great introduction to Shopify Scripts and how he recently used them for a client. The Quick Guide to Boosting Customer Loyalty and Repeat Business I've been doing...
Shopify Dispatch Issue #33 - Loyalty programs, App marketing
How to Start a Loyalty Program for Your Online Store Creating a loyalty program for your store can incentive and increase the number of repeat purchases. In this guide by Alex, he outlines How to Start a Loyalty Program for Your Online Store. Marketing Your Shopify App: Networking and Partnerships...
Shopify Dispatch Issue #32 - Growth hacking, Custom platforms
17 Tactics for Ecommerce Growth Hacking Buzzwords aside, there are many marketing tactics you can take from this article and apply to your ecommerce business. Even one or two tactics might be more than enough for you. App Development Trends Favor Custom Ecommerce Platforms Armando Roggio highlights what a build-it-yourself...