I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #411 - Merchandise productivity, Archiving Shopify products
Issue #411 - August 9th, 2023 It Does Make A Difference Kevin Hillstrom calculates how slight improvements in merchandise productivity can lead to more long-term profit. The bonus part about how to use email marketing to improve merchandise productivity is short and powerful. Should I archive or delete Shopify products...
Shopify Dispatch Issue #410 - Shopify Summer 2023 Edition
Issue #410 - August 2nd, 2023 Summer '23 Edition: 100+ updates that reimagine commerce for the future Shopify released their Summer 2023 Edition which includes a bunch of updates. Big highlights include more AI and a Shopify credit card. They also fully released their bundle app, are starting to offer...
Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics
Issue #409 - July 26th, 2023 Profit Profiles How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and shows how different paybacks can change what acquisition options you have. Introducing new ways to optimize your...
Shopify Dispatch Issue #408 - Business trajectory, Variety packs
Issue #408 - July 19th, 2023 Reverting Back To The Trajectory Line Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your performance pre-bump and see what it looks like if you ignore 2020 and 2021. Variety...
Shopify Dispatch Issue #407 - Smart order routing, Replacing product pages
Issue #407 - July 12th, 2023 Smart Order Routing: Prioritize Fulfillment Locations and Deliver Products Faster to Your Customers Emily Manley describes the new smart order routing feature added to Shopify. This will help multi-location stores decide where each order should be fulfilled from. Reduce confusion when replacing an old...
Shopify Dispatch Issue #406 - Linking Llama, Checkout conversions
Issue #406 - July 5th, 2023 Turn discontinued products into opportunities with Linking Llama Ilana Davis launches Linking Llama to help discontinued products convert buyers. What a billion data points reveal about conversion and the future of commerce Bobby Morrison writes about a report on checkout conversions commissioned by Shopify....
Shopify Dispatch Issue #405 - Shop Pay for non-Shopify, Business warning signs
Issue #405 - June 28th, 2023 Shop Pay will be available to enterprise retailers not on Shopify Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify stores directly, it could mean more investment in features and improvements to Shop Pay. Warning Signs Kevin...
Shopify Dispatch Issue #404 - Reviews in Google Search/Shopping, Fulfill faster
Issue #404 - June 21st, 2023 Getting your reviews in Google Shopping and Google Search Showing your product reviews in Google Search and Google Shopping can be a big boost to traffic and conversions. Ilana Davis writes about how to get your product reviews collected from a reviews app into...
Shopify Dispatch Issue #403 - Shopify marketing automations, Quick answers
Issue #403 - June 14th, 2023 Level Up Your Marketing Automations: Ezra Firestone's Expertise in New Templates Desirae Odjick shares three automated email marketing campaigns you can build in Shopify Email. Quick Answers Drive Conversions Pamela Hazelton gives examples of how to add answers to product pages to help conversion...
Shopify Dispatch Issue #402 - Inventory forecasting, Shopify AI for support questions
Issue #402 - June 7th, 2023 Inventory Forecasting Explained: How to Never Run Out of Stock Again Patrick Mulligan writes about how to forecast inventory to prevent stockouts. It can be complicated but stockouts can make-or-break your store. Use Shopify Magic to create instant answers in Shopify Inbox Shopify is...