I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #361 - Transactional emails, Refund orders permission added
5 Keys to Better Transactional Emails Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye gives tips and examples on how to improve them. Just be careful to follow all email laws so the email is still considered transactional (e.g. the CAN-SPAM...
Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition
Shopify Collabs launches to help merchants connect with creators Shopify's integrated their Dovetale acquisition into a rebranded app called Shopify Collabs. There's an additional list of changes from the old app to the new app. Going Back to 2016 Kevin Hillstrom writes about how long-term customer acquisition strategies can take...
Shopify Dispatch Issue #359 - Customer data analysis, Free publicity
Customer Data: Top Trends, Collection Methods, and Best Practices in 2022 Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important. 13 Free Publicity Ideas...
Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options
File Power In Practice Kevin Hillstrom writes about how important File Power is. File Power is how much value there is in your customer file. In other words, how your customers will come back and buy again and again and ... Cheapest Way to Ship a Package: Beginner's Guide If...
Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing
Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best Practices for 2022 Michael Keenan writes about getting into direct-to-consumer marketing. Measure your customer loyalty If you'd like to have your customers analyzed, segmented, and...
Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data
Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all Shopify merchants but there are YouTube requirements you have to meet first. How to Mine Ecommerce Insights from Analytics Braveen Kumar writes about how to...
Shopify Dispatch Issue #355 - Recession strategies, SMS shipping changes
Retailing in a Recession (+ 8 Tips to Stay Competitive) Lauren Mathews writes about how to handle a recession. They also include ideas on staying competitive and even expanding during a recession. A lot comes down to being flexible and adaptive. Changes to SMS Shipping notifications Shopify has rolled out...
Shopify Dispatch Issue #354 - Checkout extensions
Introducing Checkout Extensibility Shopify's releasing new ways for apps to customize checkout and Shop pay. They're in developer preview targeting a September 2022 launch date, though like any launch date that might change. Start noticing seasonal spikes in customer behavior Cohort reports let you detect seasonal spikes as well as...
Shopify Dispatch Issue #353 - Shopify Editions Summer 2022, Multiple discounts
Shopify Editions Summer 2022 Shopify's rolled up their past few months of releases along with some new ones into a magazine-style page called Editions Summer 2022. It's worth a scan to see what might be relevant to your store, though the page is extremely hard to read. There are a...
Shopify Dispatch Issue #352 - Shopify admin improvements
A More Powerful, Approachable Shopify Admin Experience Shopify's improving how you use their admin panel. Apps are now accessed with a different UI, the bulk editor has been improved, and there are some finer-grained staff permissions. Measure which customers you're retaining and which you're losing In order to keep your...