Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 12

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #281 - Long-term customer relationships, Easy alt text

Want Repeat Customers? Foster Long-term Relationships Pamela Hazelton goes beyond discounts and free shipping and writes up several ideas to boost long-term customer loyalty, all around making the customer's life and experience just a bit better. What is alt text and why do I care? Too often I see Shopify...

Shopify Dispatch Issue #280 - Returnless refunds

Returnless Refunds 101: Everything Store Owners Need to Know Kaleigh Moore describes how returnless refunds can help your store profits. It can be a relatively easy policy to implement but the impacts can be far-reaching (positive and negative). Analyze your customer's behaviors before they defect Your customers aren't yours forever....

Shopify Dispatch Issue #278 - 2020 holiday sales wrap-up, SMS marketing

2020 Holiday Sales Wrap-up Marcia Kaplan shares their 2020 holiday wrap-up, pulling in results from a variety of reports. Overall online sales grew like crazy, more than I would expect in a slow economy. The downside is a high return rate forecasted with UPS forecasting that 1/3rd of all purchases...

Shopify Dispatch Issue #277 - Customer stages, customer retention

Customer Development Kevin Hillstrom describes five stages that customers could go through over their lifetimes. It's interesting that he also sees clients ignoring the first two stages, which weaken the later stages' performance. 7 Customer Retention Strategies for 2021 In a similar article, Armando Roggio writes about several strategies and...

Shopify Dispatch Issue #275 - Final 2020 campaign, Customer complaints

Easy win for the holidays Ilana Davis writes about how there's still time for one last campaign to close out the year. Given 2020 and the self-care focus, this could be a significant campaign that takes very little effort and time to run. Upset Customers? Here's How to Stop Customer...

Shopify Dispatch Issue #272 - Black Friday and Cyber Monday 2020 analyses

Black Friday Cyber Monday 2020: An Analysis of Over $5.1 Billion in Sales Shopify's released some more of their BFCM analysis. There are a lot of details but most of them are what I was expecting: higher volume, consistent conversion rates on top channels, etc. Curbside and local delivery is...

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Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.