Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 12

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #336 - Ecommerce growth trend, Returns management

Product Preference Kevin Hillstrom writes about how ecommerce growth has reverted back to the long-term trend and some of the ongoing problems with paid customer acquisition. Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently Elise Dopson has created a guide for handling returns using well-thought out processes. Though...

Shopify Dispatch Issue #335 - Shopify's 2021 year-end, New theme quiz

2021 Was Shopify's Biggest Year Ever. 2022: Let's Go! Shopify's written up their highlights of 2021. Lots of typical PR-spin but the final section about 2022 is useful to give you ideas of where they are devoting their upcoming efforts (e.g. sales channels, global selling, fulfillment network). How Do You...

Shopify Dispatch Issue #333 - Marketing measurements, Shopify SEO ranking

How to Measure Your Store's Marketing Results (Hands-on Tips) Marijana Kay writes about measuring your store's marketing to make sure it was successful and to improve next campaign. Why your Shopify product won't rank in Google (and what to do about it) Kai Davis (no relation) explains how focusing on...

Shopify Dispatch Issue #332 - New themes, Dawn 3.0

3 new free themes: Sense, Craft, and Crave Shopify has released three new free themes that support Online Store 2.0 as well as a new version of Dawn. Now would be a good time to start evaluating what's needed to upgrade to Online Store 2.0. It's been released for some...

Shopify Dispatch Issue #331 - Brand building, Inventory Turnover Ratio

Brand Building Best Practices: Statistics, Trends & Strategy One strategy to build organic traffic is with brand building. Elise Dopson goes through the best practices and examples of how companies are doing it without advertising. It will take effort and time like any other organic channel so it's best to...

Shopify Dispatch Issue #327 - Rebuy rates as indicators, Live store reviews

Rebuy Rates Kevin Hillstrom recommends using rebuy rates as an indicator for what your marketing should be focused on. It's an interesting idea and could simplify how some stores approach customer loyalty. Live Shopify Store Reviews Ilana and Kai will be performing live Shopify store reviews mid-January. These can be...

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