I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #341 - More organic traffic, Predicting customer spending
Full video: More organic traffic without fighting for rankings - A Shopify Meetup Ilana Davis shares her presentation about growing organic traffic with search enhancements like Rich Results. She'd done a great job of simplifying a confusing and complex topic. Understand the Value of Your Customers with Predicted Spend Tier...
Shopify Dispatch Issue #340 - Linkpop, Customer Segmentation
Link in bio, but make it shoppable: Meet Linkpop, Shopify's newest offering for creators Shopify's released a tool to create a list of links called Linkpop. Intended to be shared in social media profiles, the built-in connection to a Shopify store could make it easier to start selling on those...
Shopify Dispatch Issue #339 - Shopify Flow for Advanced accounts, Shopify customer segmenting
Shopify Flow for Businesses With Advanced Plans Is Here Shopify Flow is now available to merchants on Shopify Advanced. Flow is Shopify's automation system (think Zapier or IFTTT) which will let you connect events and behaviors in your store. If used carefully, it can be a powerful tool. Announcing New...
Shopify Dispatch Issue #338 - Shopify updated product bulk editor, Marketing costs
Revamped Products Bulk Editor Shopify's bulk editor is a hidden gem that many stores don't take advantage of enough. Shopfy's updated it to fix bugs and make it easier to modify even more data with it. Ad Cost Companies Kevin Hillstrom writes about how every dollar spent on marketing is...
Shopify Dispatch Issue #337 - Retail store performance, Add products faster
How to Track Store Performance: A Retailer's Guide Ana Cvetkovic writes about how to track and measure your retail store's performance. Some metrics can be applied to online-only stores too. A new, faster way to create and sell products Shopify's released an update to their mobile app that will make...
Shopify Dispatch Issue #336 - Ecommerce growth trend, Returns management
Product Preference Kevin Hillstrom writes about how ecommerce growth has reverted back to the long-term trend and some of the ongoing problems with paid customer acquisition. Reverse Logistics: How to Process Returns Quickly, Easily, and Efficiently Elise Dopson has created a guide for handling returns using well-thought out processes. Though...
Shopify Dispatch Issue #335 - Shopify's 2021 year-end, New theme quiz
2021 Was Shopify's Biggest Year Ever. 2022: Let's Go! Shopify's written up their highlights of 2021. Lots of typical PR-spin but the final section about 2022 is useful to give you ideas of where they are devoting their upcoming efforts (e.g. sales channels, global selling, fulfillment network). How Do You...
Shopify Dispatch Issue #334 - Inventory features, Shopify Markets, Automatic theme updates
Optimize your inventory management with these new features Shopify has released a bunch of inventory management features recently and Jay Gittens has written up a summary. The standard product types and product analytics bars are the most interesting to me, but the inventory controls and committed quantities can help you...
Shopify Dispatch Issue #333 - Marketing measurements, Shopify SEO ranking
How to Measure Your Store's Marketing Results (Hands-on Tips) Marijana Kay writes about measuring your store's marketing to make sure it was successful and to improve next campaign. Why your Shopify product won't rank in Google (and what to do about it) Kai Davis (no relation) explains how focusing on...
Shopify Dispatch Issue #332 - New themes, Dawn 3.0
3 new free themes: Sense, Craft, and Crave Shopify has released three new free themes that support Online Store 2.0 as well as a new version of Dawn. Now would be a good time to start evaluating what's needed to upgrade to Online Store 2.0. It's been released for some...