I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #317 - Commerce+ 2021, Shipping problems
Commerce+ 2021 Shopify hosted their Commerce+ event which included new product releases, product updates, and case studies. The big things to watch for are Online Store 2.0 (which is a collection of different features), custom storefronts, and improved internationalization through Shopify Markets. Shopify Flow also got an update and is...
Shopify Dispatch Issue #316 - Multi-currency problems, Shopper retention
The multi-currency SEO issue plaguing Shopify stores but no one is talking about Ilana Davis shares how Shopify's multi-currency and international domains is causing SEO and advertising problems for non-US merchants. This has been an issue for years but Ilana's done the leg-work to bring all of the resources into...
Shopify Dispatch Issue #315 - Personalize Shopify Email, Sold-out and inventory problems
Personalized text for Shopify Email Shopify Email has added the ability to include personalized text in emails. Soldout Items Kevin Hillstrom writes about what sold-out items can do to a customer's behavior. With the chaos cancelled orders cause, it's going to make the next few months hard on customer service....
Shopify Dispatch Issue #314 - Converting product pages, Conversion rate tools
Ecommerce Product Pages: How to Get Visitors to Take More Actions and Convert Into Customers Allie Decker writes about what to look at when evaluating your product pages for conversions. The Best Tools to Help You Improve Your Ecommerce Conversion Rates Additionally Jessica Wynne Lockhart lists various tools to measure...
Shopify Dispatch Issue #313 - Holiday marketing, Email lies
Holiday Marketing 101: How to Drive Sales During the Most Wonderful Time of the Year With October approaching, it's time to start getting your holiday marketing finalized and ready to go. Elise Dopson covers some statistics, dates, and ideas if you haven't yet filled out your plan. We're Just Going...
Shopify Dispatch Issue #312 - Shopify Markets, Holiday ecommerce campaigns
Everything you need to sell worldwide: Introducing Shopify Markets Shopify is releasing Shopify Markets to early access stores. This appears to be a dashboard, automatic settings, and some automation to make selling in multiple countries easier. Just a reminder: Shopify is recommending automatic country redirects (Geolocation app) but Google recommends...
Shopify Dispatch Issue #311 - Dawn theme released, Conversion rate analytics
Unpack the features of Dawn, Shopify's flexible, mobile-first theme Nick Lepine announced the first release of the Dawn theme from Shopify. While it is available and can be used by any store now, be careful as it's still very new. I see 220 open issues reported in its bug tracker...
Shopify Dispatch Issue #310 - Shopify collection SEO, Manage inventory on-the-go
Optimize your Shopify collection page Ilana Davis writes about SEO optimizations for your collection pages. Your customers would also benefit from many of these optimizations as they go beyond pure-SEO improvements. Collection pages can be vital if you have a large product catalog and aren't able to focus on individual...
Shopify Dispatch Issue #309 - Shopify Online Store 2.0, High-performing emails
When should I update my theme for Shopify's Online Store 2.0 update? Ilana Davis wrote about why you should be cautious jumping into the Online Store 2.0 upgrade. The parts I've looked at also feel like they are a developer-preview and missing key documentation. There's already been at least one...
Shopify Dispatch Issue #308 - Smaller JavaScript for performance, Shipping options
Shopify now serves minified JavaScript files automatically A technical update, but Shopify will now automatically minify your theme's JavaScript files. In non-tech words, Shopify will do an optimization for you automatically if your theme developer missed it. An easy performance win for stores. Ecommerce Shipping: How to Choose The Right...