Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 14

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Past issues

Shopify Dispatch Issue #322 - Free samples, Hide products from search engines

The Science of Free Samples: How Freebies Keep Customers Coming Back For More Elise Dopson writes about how to use free samples in your Shopify store and their benefits. Geared towards in-person retail, there are a couple of ideas for online-only stores too. Hiding products from search engines using metafields...

Shopify Dispatch Issue #321 - Pre-Black Friday survey, Customer loyalty

Shopify's Black Friday / Cyber Monday shopping survey reveals 2021 season trends Shopify shares details from their pre-Black Friday / Cyber Monday survey. Some parts are what you'd expect (e.g. more in-person shopping vs 2020) but some are interesting (e.g. shoppers started looking for deals in early October). Why Customer...

Shopify Dispatch Issue #320 - Unique content marketing, Quick holiday VIPs

What Ecommerce Consumers Really Want from Branded Content Marketing Jessica Wynne Lockhart writes about how unique, branded content marketing is important and will become even more important in the coming years. It talks a lot about how that drives organic traffic but unique content can be reused in numerous places...

Shopify Dispatch Issue #319 - Customer attributes, Shopify Email updated

Attributes That Matter Kevin Hillstrom writes about how some customer attributes matter when it comes to repeat purchases. His conclusion is important, some attributes and customers aren't worth focusing your limited marketing resources on. Shopify Email New Templates and Sections Shopify Email received an update with new BFCM templates and...

Shopify Dispatch Issue #317 - Commerce+ 2021, Shipping problems

Commerce+ 2021 Shopify hosted their Commerce+ event which included new product releases, product updates, and case studies. The big things to watch for are Online Store 2.0 (which is a collection of different features), custom storefronts, and improved internationalization through Shopify Markets. Shopify Flow also got an update and is...

Shopify Dispatch Issue #316 - Multi-currency problems, Shopper retention

The multi-currency SEO issue plaguing Shopify stores but no one is talking about Ilana Davis shares how Shopify's multi-currency and international domains is causing SEO and advertising problems for non-US merchants. This has been an issue for years but Ilana's done the leg-work to bring all of the resources into...

Shopify Dispatch Issue #314 - Converting product pages, Conversion rate tools

Ecommerce Product Pages: How to Get Visitors to Take More Actions and Convert Into Customers Allie Decker writes about what to look at when evaluating your product pages for conversions. The Best Tools to Help You Improve Your Ecommerce Conversion Rates Additionally Jessica Wynne Lockhart lists various tools to measure...

Shopify Dispatch Issue #313 - Holiday marketing, Email lies

Holiday Marketing 101: How to Drive Sales During the Most Wonderful Time of the Year With October approaching, it's time to start getting your holiday marketing finalized and ready to go. Elise Dopson covers some statistics, dates, and ideas if you haven't yet filled out your plan. We're Just Going...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.