I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Customer Development Kevin Hillstrom describes five stages that customers could go through over their lifetimes. It's interesting that he also sees clients ignoring the first two stages, which weaken the later stages' performance. 7 Customer Retention Strategies for 2021 In a similar article, Armando Roggio writes about several strategies and...
5 Retail Insights from a Covid Christmas Armando Roggio collected various 2020 holiday metrics to show how the season performed. Basically it was a major move towards ecommerce as most people predicted but even retail had a few surprises. It will be interesting to see how 2021 shapes up and...
Easy win for the holidays Ilana Davis writes about how there's still time for one last campaign to close out the year. Given 2020 and the self-care focus, this could be a significant campaign that takes very little effort and time to run. Upset Customers? Here's How to Stop Customer...
7 resolutions for eCommerce businesses in 2021 Jilt has 7 big-picture strategies for stores to consider next year. Each one could be a multi-month project but you'd only need one to succeed for the year to be a success. I like to split things up into 3-month quarters so you'd...
Shopify's Future of Commerce 2021 Shopify started a new annual survey this year and they have now released the results. The analysis is spread across three pages: a summary page, a landing page, and the report itself (PDF). There's a lot of useful insights in there so make sure to...
Black Friday Cyber Monday 2020: An Analysis of Over $5.1 Billion in Sales Shopify's released some more of their BFCM analysis. There are a lot of details but most of them are what I was expecting: higher volume, consistent conversion rates on top channels, etc. Curbside and local delivery is...
Shopify Merchants Break Records with $5.1+ Billion in Worldwide Sales over Black Friday/Cyber Monday Weekend Shopify's released some early data on how Black Friday and the whole Black Friday through Cyber Monday period performed so far. We'll probably see some more in-depth analyses coming out over the next few weeks....
I'm terrible at writing Ilana Davis writes about how to come up with more content ideas for your store. Content is the key to many marketing channels (content marketing, email marketing, SEO, etc) so having a process to create it regularly is vital to your long-term success. Track down which...
How to Boost Revenue and AOV with Post-Purchase Upsells Krista Walsh writes about where post-purchase upsells can help and offers some setup tips to make the most of them in Shopify. They could be an easy win this season but you'll want to test how well they flow and integrate...
SEO: Google's Product Knowledge Panels Drive Impressions (but Not for Amazon) Jill Kocher Brown writes about Google's new Product Knowledge Panels that are created from Merchant Center. Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.