I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #321 - Pre-Black Friday survey, Customer loyalty
Shopify's Black Friday / Cyber Monday shopping survey reveals 2021 season trends Shopify shares details from their pre-Black Friday / Cyber Monday survey. Some parts are what you'd expect (e.g. more in-person shopping vs 2020) but some are interesting (e.g. shoppers started looking for deals in early October). Why Customer...
Shopify Dispatch Issue #320 - Unique content marketing, Quick holiday VIPs
What Ecommerce Consumers Really Want from Branded Content Marketing Jessica Wynne Lockhart writes about how unique, branded content marketing is important and will become even more important in the coming years. It talks a lot about how that drives organic traffic but unique content can be reused in numerous places...
Shopify Dispatch Issue #319 - Customer attributes, Shopify Email updated
Attributes That Matter Kevin Hillstrom writes about how some customer attributes matter when it comes to repeat purchases. His conclusion is important, some attributes and customers aren't worth focusing your limited marketing resources on. Shopify Email New Templates and Sections Shopify Email received an update with new BFCM templates and...
Shopify Dispatch Issue #318 - More email marketing, Optimize product pages for conversions
There's Email, Again Kevin Hillstrom writes about the purposes of email marketing and uses recent client data to support how customers sourced from email marketing out-perform other sources. Given that Shopify's data show email marketing is the best converting sales channel overall and how all of the data supporting how...
Shopify Dispatch Issue #317 - Commerce+ 2021, Shipping problems
Commerce+ 2021 Shopify hosted their Commerce+ event which included new product releases, product updates, and case studies. The big things to watch for are Online Store 2.0 (which is a collection of different features), custom storefronts, and improved internationalization through Shopify Markets. Shopify Flow also got an update and is...
Shopify Dispatch Issue #316 - Multi-currency problems, Shopper retention
The multi-currency SEO issue plaguing Shopify stores but no one is talking about Ilana Davis shares how Shopify's multi-currency and international domains is causing SEO and advertising problems for non-US merchants. This has been an issue for years but Ilana's done the leg-work to bring all of the resources into...
Shopify Dispatch Issue #315 - Personalize Shopify Email, Sold-out and inventory problems
Personalized text for Shopify Email Shopify Email has added the ability to include personalized text in emails. Soldout Items Kevin Hillstrom writes about what sold-out items can do to a customer's behavior. With the chaos cancelled orders cause, it's going to make the next few months hard on customer service....
Shopify Dispatch Issue #314 - Converting product pages, Conversion rate tools
Ecommerce Product Pages: How to Get Visitors to Take More Actions and Convert Into Customers Allie Decker writes about what to look at when evaluating your product pages for conversions. The Best Tools to Help You Improve Your Ecommerce Conversion Rates Additionally Jessica Wynne Lockhart lists various tools to measure...
Shopify Dispatch Issue #313 - Holiday marketing, Email lies
Holiday Marketing 101: How to Drive Sales During the Most Wonderful Time of the Year With October approaching, it's time to start getting your holiday marketing finalized and ready to go. Elise Dopson covers some statistics, dates, and ideas if you haven't yet filled out your plan. We're Just Going...
Shopify Dispatch Issue #312 - Shopify Markets, Holiday ecommerce campaigns
Everything you need to sell worldwide: Introducing Shopify Markets Shopify is releasing Shopify Markets to early access stores. This appears to be a dashboard, automatic settings, and some automation to make selling in multiple countries easier. Just a reminder: Shopify is recommending automatic country redirects (Geolocation app) but Google recommends...