Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 15

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #320 - Unique content marketing, Quick holiday VIPs

What Ecommerce Consumers Really Want from Branded Content Marketing Jessica Wynne Lockhart writes about how unique, branded content marketing is important and will become even more important in the coming years. It talks a lot about how that drives organic traffic but unique content can be reused in numerous places...

Shopify Dispatch Issue #319 - Customer attributes, Shopify Email updated

Attributes That Matter Kevin Hillstrom writes about how some customer attributes matter when it comes to repeat purchases. His conclusion is important, some attributes and customers aren't worth focusing your limited marketing resources on. Shopify Email New Templates and Sections Shopify Email received an update with new BFCM templates and...

Shopify Dispatch Issue #317 - Commerce+ 2021, Shipping problems

Commerce+ 2021 Shopify hosted their Commerce+ event which included new product releases, product updates, and case studies. The big things to watch for are Online Store 2.0 (which is a collection of different features), custom storefronts, and improved internationalization through Shopify Markets. Shopify Flow also got an update and is...

Shopify Dispatch Issue #316 - Multi-currency problems, Shopper retention

The multi-currency SEO issue plaguing Shopify stores but no one is talking about Ilana Davis shares how Shopify's multi-currency and international domains is causing SEO and advertising problems for non-US merchants. This has been an issue for years but Ilana's done the leg-work to bring all of the resources into...

Shopify Dispatch Issue #314 - Converting product pages, Conversion rate tools

Ecommerce Product Pages: How to Get Visitors to Take More Actions and Convert Into Customers Allie Decker writes about what to look at when evaluating your product pages for conversions. The Best Tools to Help You Improve Your Ecommerce Conversion Rates Additionally Jessica Wynne Lockhart lists various tools to measure...

Shopify Dispatch Issue #313 - Holiday marketing, Email lies

Holiday Marketing 101: How to Drive Sales During the Most Wonderful Time of the Year With October approaching, it's time to start getting your holiday marketing finalized and ready to go. Elise Dopson covers some statistics, dates, and ideas if you haven't yet filled out your plan. We're Just Going...

Shopify Dispatch Issue #312 - Shopify Markets, Holiday ecommerce campaigns

Everything you need to sell worldwide: Introducing Shopify Markets Shopify is releasing Shopify Markets to early access stores. This appears to be a dashboard, automatic settings, and some automation to make selling in multiple countries easier. Just a reminder: Shopify is recommending automatic country redirects (Geolocation app) but Google recommends...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.