I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #417 - Mismanaged stores, 3D product images
Issue #417 - September 20th, 2023 Clown Show Kevin Hillstrom has a list of ways to tell if an ecommerce store is mismanaged. Elevate Your Product Catalog with Shopify's new 3D Scanner on iOS Justin Ianni writes about how the updated Shop app can work with an iPhone to create...
Shopify Dispatch Issue #416 - Whale customers, Holiday season prep
Issue #416 - September 13th, 2023 How To Rethink Your Customer Segmentation Efforts To Be More Profitable Courtney Goudswaard writes about how to use customer segmentation to target your best customers (the whales). 7 tips when preparing for the holiday season With many stores preparing for the holiday selling season,...
Shopify Dispatch Issue #415 - Amazon Prime app, Back-in-stock
Issue #415 - September 6th, 2023 Shopify merchants can soon choose to offer Buy with Prime directly within their Shopify Checkout Amazon will be releasing a Shopify app to allow customers to checkout on your store and having payment and fufillment processed by Amazon. Why back-in-stock apps may not be...
Shopify Dispatch Issue #414 - Business entropy, Flow inventory triggers
Issue #414 - August 30th, 2023 My Couch Kevin Hillstrom writes about how businesses decay over-time unless they are being improved. Shopify Flow - New triggers for product variant back in stock and out of stock Shopify Flow's added new trigger for variants coming in/out-of-stock. These are valuable triggers if...
Shopify Dispatch Issue #413 - Shopify Collective, Create an event
Issue #413 - August 23rd, 2023 Introducing Shopify Collective Shopify's released Shopify Collective as a way for retailers and dropshippers to connect. It could be interesting both as a way to get a new product into more stores or as a way to fill out your store's catalog. Standard drop-shipping...
Shopify Dispatch Issue #412 - Organic traffic
Issue #412 - August 16th, 2023 Organic Percentage Post #1,149 Kevin Hillstrom writes about how much more of your sales and traffic are organic but are often mis-attributed. Leaky funnel losing repeat customers? Are you struggling to grow your repeat purchases? Install Repeat Customer Insights to equip your store with...
Shopify Dispatch Issue #411 - Merchandise productivity, Archiving Shopify products
Issue #411 - August 9th, 2023 It Does Make A Difference Kevin Hillstrom calculates how slight improvements in merchandise productivity can lead to more long-term profit. The bonus part about how to use email marketing to improve merchandise productivity is short and powerful. Should I archive or delete Shopify products...
Shopify Dispatch Issue #410 - Shopify Summer 2023 Edition
Issue #410 - August 2nd, 2023 Summer '23 Edition: 100+ updates that reimagine commerce for the future Shopify released their Summer 2023 Edition which includes a bunch of updates. Big highlights include more AI and a Shopify credit card. They also fully released their bundle app, are starting to offer...
Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics
Issue #409 - July 26th, 2023 Profit Profiles How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and shows how different paybacks can change what acquisition options you have. Introducing new ways to optimize your...
Shopify Dispatch Issue #408 - Business trajectory, Variety packs
Issue #408 - July 19th, 2023 Reverting Back To The Trajectory Line Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your performance pre-bump and see what it looks like if you ignore 2020 and 2021. Variety...