I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #378 - Price resistance, SEO maintenance
Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example of how to analyze for this price point resistance. Create an SEO maintenance plan Ilana Davis gives an example SEO maintenance plan that you can use to keep...
Shopify Dispatch Issue #377 - Sale filter, Merchandise categories
Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from...
Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report
Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the future. Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday Marcia Kaplan collected various reports on the 2022 early holiday sales. Figure out which sales channels send you the best...
Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency
Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year. From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes...
Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages
Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed. Ilana Davis outlined how Search Console can now use your structured data to send data into Merchant Center and Google Shopping. How to Prevent Shipping Damages (With...
Shopify Dispatch Issue #373 - Shopify B2B
Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online Elise Dopson writes about how to handle B2B sales in Shopify. The new...
Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages
Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and offer discounts. SEO your Shopify collections with this free guide Kai Davis (no relation) has published a guide on SEO for Shopify collection pages with tons of advice...
Shopify Dispatch Issue #371 - Shopify and Google
A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know how this compares to Google taking over the Shopify Google Shopping app but there's definitely a lot of changes happening in the advertising space for Shopify....
Shopify Dispatch Issue #370 - Discounting, Future of personalization
Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The Future of Personalization and How to Get Ready For It Holly Stanley goes over trends with personalization including ways to balance customer privacy with...
Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation
Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required for US customers. Capture More Sales With Reengagement Automations Shopify Email has added more automation templates, mainly around checkout/cart/browse abandonment. Measure your customer loyalty If you'd...