Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 8

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #386 - Shopify Winter '23 Edition

Issue #386 - February 15th, 2023 Shopify's Winter '23 Edition The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements, some already released and some forthcoming. Highlights that caught my eye are the AI-generated product descriptions (still not as...

Shopify Dispatch Issue #385 - Self-service returns, New customer accounts

Issue #385 - February 8th, 2023 How to ace returns management with Shopify Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of processing returns. Now launched: New customer accounts They've also simplified how customers create new accounts which will...

Shopify Dispatch Issue #382 - SEO for new products, Commerce trends

Google Messes Up New Items Within A Category Kevin Hillstrom writes about how Google will tend to favor your older products which makes it more difficult for your newer products to get traction. This reminds me of an famous essay about SEO from 2004. It's a long read but it...

Shopify Dispatch Issue #381 - Better Shopify Flow automation, AOV changes

The next big evolution of Shopify Flow is here Warren Pamukoff writes about Shopify Flow improvements including scheduling, data actions (e.g. get order details), and loops (e.g. every order today). These should help automate data collection with Flow. Your Average Order Value now has a new definition in Shopify Shopify...

Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023

Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's based on the features offered to Shopify Plus but is built for stores who want more custom code, especially for their storefront. Looking Ahead Kevin Hillstrom writes about where...

Shopify Dispatch Issue #379 - Rough sales in 2022

Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to the pre-2020 growth rate. Check how your holiday customers performed Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report....

Shopify Dispatch Issue #378 - Price resistance, SEO maintenance

Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example of how to analyze for this price point resistance. Create an SEO maintenance plan Ilana Davis gives an example SEO maintenance plan that you can use to keep...

Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.