I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #381 - Better Shopify Flow automation, AOV changes
The next big evolution of Shopify Flow is here Warren Pamukoff writes about Shopify Flow improvements including scheduling, data actions (e.g. get order details), and loops (e.g. every order today). These should help automate data collection with Flow. Your Average Order Value now has a new definition in Shopify Shopify...
Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023
Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's based on the features offered to Shopify Plus but is built for stores who want more custom code, especially for their storefront. Looking Ahead Kevin Hillstrom writes about where...
Shopify Dispatch Issue #379 - Rough sales in 2022
Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to the pre-2020 growth rate. Check how your holiday customers performed Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report....
Shopify Dispatch Issue #378 - Price resistance, SEO maintenance
Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example of how to analyze for this price point resistance. Create an SEO maintenance plan Ilana Davis gives an example SEO maintenance plan that you can use to keep...
Shopify Dispatch Issue #377 - Sale filter, Merchandise categories
Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from...
Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report
Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the future. Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday Marcia Kaplan collected various reports on the 2022 early holiday sales. Figure out which sales channels send you the best...
Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency
Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year. From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes...
Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages
Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed. Ilana Davis outlined how Search Console can now use your structured data to send data into Merchant Center and Google Shopping. How to Prevent Shipping Damages (With...
Shopify Dispatch Issue #373 - Shopify B2B
Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online Elise Dopson writes about how to handle B2B sales in Shopify. The new...
Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages
Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and offer discounts. SEO your Shopify collections with this free guide Kai Davis (no relation) has published a guide on SEO for Shopify collection pages with tons of advice...