Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 9

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #359 - Customer data analysis, Free publicity

Customer Data: Top Trends, Collection Methods, and Best Practices in 2022 Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important. 13 Free Publicity Ideas...

Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing

Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best Practices for 2022 Michael Keenan writes about getting into direct-to-consumer marketing. Measure your customer loyalty If you'd like to have your customers analyzed, segmented, and...

Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data

Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all Shopify merchants but there are YouTube requirements you have to meet first. How to Mine Ecommerce Insights from Analytics Braveen Kumar writes about how to...

Shopify Dispatch Issue #355 - Recession strategies, SMS shipping changes

Retailing in a Recession (+ 8 Tips to Stay Competitive) Lauren Mathews writes about how to handle a recession. They also include ideas on staying competitive and even expanding during a recession. A lot comes down to being flexible and adaptive. Changes to SMS Shipping notifications Shopify has rolled out...

Shopify Dispatch Issue #354 - Checkout extensions

Introducing Checkout Extensibility Shopify's releasing new ways for apps to customize checkout and Shop pay. They're in developer preview targeting a September 2022 launch date, though like any launch date that might change. Start noticing seasonal spikes in customer behavior Cohort reports let you detect seasonal spikes as well as...

Shopify Dispatch Issue #352 - Shopify admin improvements

A More Powerful, Approachable Shopify Admin Experience Shopify's improving how you use their admin panel. Apps are now accessed with a different UI, the bulk editor has been improved, and there are some finer-grained staff permissions. Measure which customers you're retaining and which you're losing In order to keep your...

Shopify Dispatch Issue #351 - Supply chain trends, Summer marketing

Supply Chain Trends That Will Shape the Future of Ecommerce Supply chain and shipping issues continue to hamper stores. Kaleigh Moore looks at supply chain trends as stores start to adapt. Summer Marketing: 20 Ideas To Survive The Summer Slump In Revenue Vivian Tejeda outlines a collection of summer marketing...

Shopify Dispatch Issue #350 - Carbon-neutral shipping, Focus here

Make Shipping Carbon Neutral With Shopify Planet Shopify has released a way to have carbon-neutral shipping in an easy to understand pricing model. I've been following Shopify's carbon strategies and this makes it easy for Shopify stores to show their environmental commitment. Prioritize What You Do Kevin Hillstrom lists what...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.