I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify
Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel. Merge customer profiles After many years of requests by merchants, Shopify now allows customers to be merged. Measure your customer loyalty If you'd like to...
Shopify Dispatch Issue #367 - Acquisition vs loyalty
Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode your business is in. Based on your customer rebuy rates, you might be focused on the wrong things. Second, are your products wanted, needed, and giving...
Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go
Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured data to show up in Google Shopping's free listings. Basically, more visibility and free traffic to your product pages if they have the correct structured data. From...
Shopify Dispatch Issue #365 - Shopify international, What do the metrics say
Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These improvements will help merchants setup and manage their international access. We Can Fix That Rebuy Rate Kevin Hillstrom writes about accepting what your business metrics say...
Shopify Dispatch Issue #364 - Customer retention marketing, Peak acquisition time
Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention Elise Dopson writes how to measure and improve customer retention through marketing. Targeting large Shopify stores, there are ideas that can be used or simplified for any store size. Peak Acquisition Time Kevin Hillstrom reminds...
Shopify Dispatch Issue #363 - First-party customer data, Chat with Shop App customers
Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now Holly Stanley writes about collecting and using first-party data to better understand how your holiday (and everyday) customers are behaving. New: Chat with customers in the Shop App Shopify has updated Shop App and Shopify Inbox so you...
Shopify Dispatch Issue #362 - Shopify accessibility, Repeat customers
Do accessibility apps really work on Shopify As easy as Shopify apps are to install, most of them take effort to get results. Especially apps that have to work deeply to correct your theme code like accessibility apps. Ilana Davis writes about how accessibility apps don't really solve the accessibility...
Shopify Dispatch Issue #361 - Transactional emails, Refund orders permission added
5 Keys to Better Transactional Emails Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye gives tips and examples on how to improve them. Just be careful to follow all email laws so the email is still considered transactional (e.g. the CAN-SPAM...
Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition
Shopify Collabs launches to help merchants connect with creators Shopify's integrated their Dovetale acquisition into a rebranded app called Shopify Collabs. There's an additional list of changes from the old app to the new app. Going Back to 2016 Kevin Hillstrom writes about how long-term customer acquisition strategies can take...
Shopify Dispatch Issue #359 - Customer data analysis, Free publicity
Customer Data: Top Trends, Collection Methods, and Best Practices in 2022 Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important. 13 Free Publicity Ideas...