Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 9

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report

Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the future. Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday Marcia Kaplan collected various reports on the 2022 early holiday sales. Figure out which sales channels send you the best...

Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency

Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year. From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes...

Shopify Dispatch Issue #373 - Shopify B2B

Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online Elise Dopson writes about how to handle B2B sales in Shopify. The new...

Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages

Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and offer discounts. SEO your Shopify collections with this free guide Kai Davis (no relation) has published a guide on SEO for Shopify collection pages with tons of advice...

Shopify Dispatch Issue #371 - Shopify and Google

A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know how this compares to Google taking over the Shopify Google Shopping app but there's definitely a lot of changes happening in the advertising space for Shopify....

Shopify Dispatch Issue #370 - Discounting, Future of personalization

Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The Future of Personalization and How to Get Ready For It Holly Stanley goes over trends with personalization including ways to balance customer privacy with...

Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation

Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required for US customers. Capture More Sales With Reengagement Automations Shopify Email has added more automation templates, mainly around checkout/cart/browse abandonment. Measure your customer loyalty If you'd...

Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel. Merge customer profiles After many years of requests by merchants, Shopify now allows customers to be merged. Measure your customer loyalty If you'd like to...

Shopify Dispatch Issue #367 - Acquisition vs loyalty

Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode your business is in. Based on your customer rebuy rates, you might be focused on the wrong things. Second, are your products wanted, needed, and giving...

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